In today’s active, on-line world, most consumers shop the internet first -before ever walking into your store. For that reason alone, having a website that clearly puts you in the 21st century and demonstrates your prowess in the world of watches and on-line technology gives you a competitive edge against other retailers. Consumers shopping your city for a watch will see your informative blog, recognize that you are offering great information on a regular and consistent basis and consider you an expert. You become a top priority on their “must visit” list.
Short for “web log,” a blog is a web site that contains an online journal of reflections, comments and hyperlinks. From a business perspective, a blog is a perfect way to keep your brand in front of your potential customers. Blogs are easy to set up and update with new posts. The challenge about them is you have to post on a regular basis in order to keep your readers engaged.
A blog is like having your own online newspaper or magazine where you post articles — but in the cyber world. Readers can “follow” your blog, either by checking it regularly for new posts, or via notifications sent by email. You can also notify people about your blog posts through Facebook, Twitter and other social media outlets.
As a retail jeweler, however, creating content on a regular basis is not your job, your area of expertise or the place where you need to spend your time. With the Watch Blog — a syndicated column that provides you with expert content multiple times per week and delivers it directly to the blog we establish for you on your website — you don’t have to do a thing. The content magically appears, freeing up your social media staff to create store-specific content and to update via Facebook, Twitter, Linked-In, your own website, etc. And this is on top of your “traditional” marketing efforts, like advertising, email alerts, catalogs, etc.
The beauty about blogging is the way it integrates with your other marketing strategies. Done correctly, all of your social media channels work together, one driving traffic to the other, giving your store “top of mind” status with your customers.