The Watch Blog Program
Ghost written by watch-industry insider and award-winning journalist Roberta Naas, The Watch Blog is a brilliant way for retailers to bring news, trends and expert commentary to an audience hungry for the latest information about fine timepieces. Established by Naas and jewelry-industry publishing veteran Howard Cohen, The Watch Blog is the newly introduced syndicated spin-off of The Jeweler Blog, which currently serves 166 independent fine jewelers throughout the U.S. and Canada. Watch retailers subscribing to The Watch Blog get exclusivity in their trading areas (typically a 10- to 15- mile radius protection zone around your store). Participation includes a custom-designed blog, complete with your colors, store branding, profile, contact info and social media links.
How often do you publish and what is the cost to participate? Because The Watch Blog is a syndicated service, the fee to participate ranges from $200/month and up, depending on the number of stores, locations, brands, etc. For that fee, Naas will post three to five stories per week. Editorial will include a mix of non-branded educational, informational and generic stories, as well as branded productrelated items. The individual blogs will be programmed to accept only the branded stories that match the offerings of the retailer. The beauty of the project is that it’s totally turnkey. After the initial setup, all the work is done for you. Naas does all the research, writing and posting… so you don’t have to. Check out the demo site.
Why is it important to have a blog? Jewelers will use The Watch Blog to position themselves as local watch authorities, while remaining top-of-mind with their customers and prospects. What’s more, the blog creates fresh news and information that can be referenced on the retailer’s web site, Facebook, Twitter and other social media platforms. Jewelers who are using these tools effectively can expect to see instant and measurable increases in their Facebook LIKE totals, as well as more COMMENTS and SHARING by their fan base. As you know, today’s retail marketing strategies put a strong emphasis on developing customer relationships. The Watch Blog, in coordination with Facebook and Twitter, will help create lasting connections with your current base, while introducing your business to a new, younger audience that has grown up with social media.
How does the blog link to Facebook and Twitter? On the morning of every new blog post, we provide our participating retailers with recommended Facebook teasers and Twitter Tweets, so linking all your social media is a breeze. For a $20/mo. additional fee, we can make the whole process turnkey, as we will update your Facebook and Twitter with our recommended teasers.